Most people who know me know that I’m not really much of a Social Media fan. I’m useless at it. But I’m learning to work with it and it’s taken me a while to get the hang of it. One can spend hours and hours on Social Media wondering where the pay-off is. I keep needing to remind myself it’s not a one-day game (and that’s about as far as I can go with sport references).
The shoot I did for DadDuty is one of the times that Social Media did pay off.
Jay Badenhorst contacted me on Facebook about shooting some images for a new business venture called DadDuty. It’s a rad platform that offers support and insight to dads and single men, whether on or off duty. The concept sounded cool, and right off the bat it seemed we were all on the same page about brand image and quality. The fashion brands involved in the shoots were top-notch.
This is the first shoot we did for DadDuty focusing on clothing from UF Fashion.
We shot in the Cape Town CBD, in the early morning. Being winter we had to wait really long for the sun to do its thing, but eventually it rose and gave me a beautiful, warm backlight.
Photography is like that: Hurry up and wait.
I shot on Dakota, my Hasselblad. Being one of the first shoots I took Dakota on, I brought all my Canon gear with too, just in case. All this surplus gear actually stayed in the car, but rather safe than sorry.
Everything was shot in natural light, the morning sun an incredible backlight; and I didn’t use any of the reflectors I brought along – they also stayed in the car.
Photography is magic. Create.